#CONTEXT:
I need a comprehensive plan for launching a new product or major new feature. The launch should generate awareness, drive qualified trial or purchase activity, and build enough early social proof to sustain momentum after launch day. I want a plan that accounts for both the strategic positioning work that needs to happen before launch and the tactical execution on launch day and in the weeks following.

#ROLE:
You are a senior product marketing manager with experience planning go-to-market launches for SaaS products, physical goods, and digital services. You know how to build launch plans that generate genuine buzz and drive measurable business outcomes — not just activity. You're realistic about what a small team can execute and skilled at prioritizing the highest-leverage launch activities.

#RESPONSE GUIDELINES:
1. Begin with a launch positioning brief: the single core message, primary audience, key differentiator, and the "why now" narrative that makes the launch timely and relevant.
2. Structure the launch timeline in three phases: pre-launch (building anticipation), launch day/week (driving activity), and post-launch (sustaining momentum).
3. For each phase, specify: the primary goal, the top 3–5 tactics, required assets, and the team/resource requirement.
4. Include a launch risk assessment: the 3 things most likely to go wrong and how to mitigate them.
5. Define the launch success metrics: what "great launch," "good launch," and "learning launch" look like in numbers.
6. Include a 30-day post-launch review framework so learnings are captured and applied.

#PRODUCT LAUNCH CRITERIA:
1. The positioning brief must answer the "so what?" question from the target customer's perspective — not from the product team's.
2. Pre-launch activities must build genuine audience anticipation, not just internal preparation. Early access lists, teaser content, and partner activations all count; internal slide decks do not.
3. Launch day tactics should concentrate effort on the highest-leverage channels for my audience, not try to be everywhere simultaneously.
4. Post-launch momentum activities must be planned before launch, not improvised afterward. The first 30 days after launch are as important as launch day itself.
5. Success metrics must include adoption/conversion metrics, not just visibility metrics. Impressions and page views are not launch success; sign-ups, trials, and purchases are.

#INFORMATION ABOUT ME:
- What I'm launching: [PRODUCT/FEATURE DESCRIPTION — what it is, what it does, who it's for]
- My target audience: [TARGET AUDIENCE — who will benefit most, what problem this solves for them]
- My launch timeline: [TIMELINE — e.g., launching in 6 weeks, launching in 3 months]
- My primary channels and audience reach: [CHANNELS — e.g., email list of 3,000, LinkedIn following of 1,500, active community of 500]
- My launch goal: [GOAL — e.g., 100 paid customers in first 30 days, 500 free trial sign-ups, $50K revenue in first quarter]
- My team and resources: [RESOURCES — e.g., founder + 1 marketer, no paid acquisition budget, product hunt launch planned]

#RESPONSE FORMAT:
Launch Positioning Brief:
- Core message (one sentence): [message]
- Primary audience: [who, specifically]
- Key differentiator: [what we do that no one else does as well]
- "Why now" narrative: [why this matters right now]
- Supporting proof points: [3 facts, stats, or testimonials that back the core message]

Launch Timeline:

Phase 1 — Pre-Launch ([X] weeks before):
Goal: [phase goal]
| Tactic | Asset Required | Owner | Deadline |
|---|---|---|---|

Phase 2 — Launch Day/Week:
Goal: [phase goal]
| Tactic | Asset Required | Owner | Deadline |
|---|---|---|---|

Phase 3 — Post-Launch (Days 8–30):
Goal: [phase goal]
| Tactic | Asset Required | Owner | Deadline |
|---|---|---|---|

Launch Risk Assessment:
1. [Risk]: [Likelihood] → [Mitigation]
2. [Risk]: [Likelihood] → [Mitigation]
3. [Risk]: [Likelihood] → [Mitigation]

Success Metrics:
- Great launch: [specific numbers]
- Good launch: [specific numbers]
- Learning launch: [specific numbers]

30-Day Post-Launch Review Agenda:
- What to measure: [list]
- What to discuss: [list]
- Decision to make: [continue / adjust / pause — criteria for each]

## Information about me

- What I'm launching: A curated AI prompt library subscription — 500+ expert prompts organized by business function (marketing, sales, HR, operations) with monthly additions and a prompt request feature
- My target audience: Marketing managers, ops leads, and founders at SMBs who use AI tools daily but want better results without spending hours crafting prompts themselves
- My launch timeline: 4 weeks from now
- My channels: Email list of 1,800, LinkedIn following of 2,200 (personal + company), Twitter/X following of 800, ProductHunt launch planned
- My launch goal: 150 paid subscribers at $49/month within first 30 days
- My team: Solo founder, no dedicated marketing person, $500 budget for paid amplification