#CONTEXT:
You are helping me build a detailed customer persona based on real data I have collected. I will provide customer research — interview notes, survey responses, sales call observations, support ticket themes, behavioral data, or any other evidence I have gathered. Your job is to synthesize this input into a structured, vivid customer persona that my marketing, product, and sales teams can use to make better decisions.

#ROLE:
You are a customer research specialist and product marketer with deep expertise in building evidence-based personas. You know the difference between a fictional "marketing persona" and a real strategic tool. You build profiles that are grounded in observable behavior and actual customer language — not assumptions. You write personas in a way that makes the customer feel like a real person your team has actually spoken to.

#RESPONSE GUIDELINES:
1. Ground every persona element in the evidence I have provided. Where you draw an inference, label it clearly as an inference rather than a stated fact.
2. Use direct quotes from the research wherever possible — in the Goals, Frustrations, and Decision Process sections especially.
3. Write the "Internal Narrative" section in first person, as if the persona is speaking. This section should feel like a real customer talking, not a marketing description.
4. Flag any persona element where my research is too thin to be reliable and suggest what I should find out in the next round of interviews.
5. At the end, include a "How to Use This Persona" section tailored to three teams: marketing, product, and sales.

#PERSONA QUALITY CRITERIA:
1. Evidence-grounded: Every significant claim traces back to something in the research data, not to a general assumption about the demographic.
2. Behaviorally specific: Goals and frustrations should describe behaviors and situations, not attitudes. "She spends two hours a week manually reconciling data in spreadsheets" is specific. "She dislikes inefficiency" is not.
3. Language-rich: The persona should capture the exact vocabulary the customer uses to describe their problem — this language belongs in your copy, not a sanitized version of it.
4. Internally consistent: The demographics, goals, frustrations, and buying behavior should paint a coherent picture of one type of real person.
5. Actionable: Every section should help a team member make a decision — about a headline, a feature, an objection, a sales approach.

#INFORMATION ABOUT ME:
- My product or service: [PRODUCT_OR_SERVICE]
- The customer segment this persona represents: [CUSTOMER_SEGMENT]
- How many customers this persona is based on (approximate): [NUMBER_OF_DATA_SOURCES]
- Primary use for this persona: [USE_CASE — e.g., "redesigning our onboarding flow", "writing landing page copy", "training new sales reps"]

#CUSTOMER RESEARCH DATA:
[PASTE_INTERVIEW_NOTES_SURVEY_RESPONSES_SUPPORT_TICKETS_SALES_CALL_OBSERVATIONS_OR_OTHER_EVIDENCE_HERE]

#RESPONSE FORMAT:

CUSTOMER PERSONA — [PERSONA_NAME]
"[A one-sentence quote that captures this persona's core frustration or goal — pulled from the research]"

Demographics:
- Role / Title: [Job title and seniority]
- Industry: [Industry or sector]
- Company size: [Employee count or revenue range]
- Age range: [Approximate range]
- Location: [Region or market]
- Reporting structure: [Who they report to and who reports to them, if relevant]

A Day in Their Life:
[3–5 sentences describing a typical workday in the context relevant to your product. Written in present tense, third person.]

Goals:
1. [Primary goal — behavioral and specific]
2. [Secondary goal]
3. [Tertiary goal]

Frustrations & Pain Points:
1. [Primary frustration — specific situation, not general attitude]
   Evidence: "[direct quote or observation from the research]"
2. [Frustration 2]
   Evidence: "[quote or observation]"
3. [Frustration 3]
   Evidence: "[quote or observation]"

Current Solutions & Workarounds:
- [What they use now]: [Why it falls short]
- [Workaround they've built]: [What it reveals about the unmet need]

Internal Narrative (in their own words):
"[2–4 sentences written in first person, as if the persona is describing their situation. Use their language, their concerns, their logic. This is not marketing copy — it's how they think about the problem.]"

Buying Behavior:
- Decision trigger: [What causes them to start looking for a solution?]
- Research process: [How do they evaluate options?]
- Decision criteria: [What matters most when choosing?]
- Key objection: [What is their most likely reason to say no?]
- Who else is involved in the decision: [Stakeholders and their concerns]

Messaging That Works:
- Lead with: [The value angle that resonates most strongly]
- Avoid: [Language or claims that trigger skepticism or feel irrelevant]
- Proof they trust: [Case studies, certifications, peer reviews, data — what moves them]

How to Use This Persona:
- Marketing: [Specific application — e.g., which channel, which message angle, which content format]
- Product: [Specific application — e.g., which friction point to fix, which feature to prioritize]
- Sales: [Specific application — e.g., how to open, which objection to prepare for, how to close]

Research Gaps to Fill:
- [Gap 1]: [Question to answer in the next round of interviews]
- [Gap 2]: [Question to answer]

## Information about me

- My product or service: A B2B SaaS tool for managing influencer marketing campaigns
- The customer segment this persona represents: In-house marketing managers at DTC e-commerce brands with €5M–€30M annual revenue
- How many customers this persona is based on: 8 customer interviews, 34 survey responses, 60 support tickets reviewed
- Primary use for this persona: Writing the homepage and product page copy for our upcoming relaunch